Search Engine Optimization Articles - Aaron wall
Great Articles by Aaron wall
1) Domain Names and Anchor Text : Branding vs Naming
Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic.
2) PageRank: a True Commodity : How does PageRank Relate to Relevancy or Rankings? Some people believe that PageRank directly relates to relevancy, but it doesn't. In the past the Google algorithm was more reliant upon PageRank than it is today, but currently PageRank is a small factor in the Google search algorithm.
3) The All Powerful Link Myth : Link building, renting links and Pagerank, How Much does an Extremely Powerful Link Cost? The price of links depends on a ton of things. Generally it comes down to perceived value, but the value is going to depend on many issues...
4) Website Submission - Just the Facts : Search Engine Traffic Breakdown Over 90% of US search engine traffic is driven by Yahoo! or Google owned search technology - source: Search Engine Watch. Additionally Ask Jeeves owns around 5% of the traffic.
5) Why are Directories Important? : The single biggest reason to list in directories is that they help search engines understand what your site is about and help improve your relevancy and position.
6) Why Build a Niche Website : Quality vs. Quantity Larger is not necessarily better. Many people tell you to make tons of content but fail to explain exactly what quality content is. The biggest problem with growing extremely large is a complete loss of focus.
7) Why Every Webmaster Should Have a Blog : What is a Blog Weblogs are dated journals which are used by about 0.03% of the internet, yet they play a huge role in search results. To remove spam from search results, search engines have been relying heavily on links to organize search results.
About the Author
Aaron Wall, author of The SEOBook The Most Comprehensive and Updated Search Engine Optimization ebook on the planet, You know your product better than SEOs do. Because you know your product better and know your industry better you can do a better job of promoting your sites than they would.
Other Search Engine Optimization Articles By Aaron Wall
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1) The Tools for optimizing your site for the search engines : Don't even think of doing your own search engine positioning unless you have these software programs with you.
2) Choosing the correct keywords for your site : Tells you how you can choose the keywords for which you should optimize your site for the search engines.
3) The importance of having your own domain name : Tells you why you need to have your own domain name in order to get a high ranking in the search engines.
4) Creating Keyword Rich Pages : Tells you how you can create pages which are designed to rank highly in all the search engines.
5) Creating a robots.txt file : How you can create a robots.txt file in order to prevent your site from being penalized for spamming by the search engines.
6) Software to help you create a robots.txt file : Describes a software which will automate the task of creating a robots.txt file.
7) Improving the Link Popularity of your site : Link popularity is becoming an increasingly important factor in search engine placement. Find out the methods you can use to improve the link popularity of your site, and know which methods you should not use.
8) Submitting your site to the Open Directory : Discover how you should submit your site to the Open Directory in order to get a high ranking in many of the major search engines.
9) Becoming an Open Directory Project Editor : Can't get your site listed in the Open Directory, no matter how hard you try? Find out how you can become an editor of the Open Directory and get your site an optimum listing in it. Here's what one of the subscribers of our newsletter had to say about this article:
10) Frames and Search Engines : Find out how to get good rankings in the search engines if your site uses frames.
11) Page Cloaking - To Cloak or Not to Cloak : Find out what is page cloaking, how it is implemented, and whether or not you should actually use page cloaking.
12) Top 10 Search Engine Positioning Mistakes : The top mistakes that people make when they try to optimize their sites for the search engines. Avoid these mistakes to save yourself a lot of anguish and frustration in the long-run.
13) Glossary : Contains an explanation of commonly used terms in the world of search engine positioning
14) Improving Your Website Rankings : Only one site out of 100 gets substantial targeted traffic . . . and these successful sites are the ones that understand the importance of proper search engine optimization and search engine placement.
15) 5 Steps To Increase Your Google Page Rank : Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
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