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Help Search Engines get Smarter, ROR your Website!

By Dom Vonarburg

What is ROR? ROR (Resources of a Resource) is an exciting new website content description tool and format created by AddMe.com. It makes it very easy to describe the content, objects, and structure of your website so search engines and other web applications can better find and understand your information.

For example if you are selling products, ROR enables you to document
your product names, descriptions, prices, images, availability,
affiliate programs, etc. Or if your site or blog provides information
on a given topic, it allows you to describe how this information
is organized (sitemap, topics, categories, new information, archive,
blogroll, etc). ROR also provides terms for documenting objects
such as contacts, articles, newsletter, feeds, images, audio,
links, reviews, privacy policy, copyrights, and more.



ROR information can be easily added to your website by adding a ROR
File called ror.xml.
To create the file ROR provides templates and examples. It also provide
a ROR File Editor, which will
extract information from your website and allow you to describe it
further. Larger websites can also generate ROR files from their databases.


Why Describe?

But why is it important to describe your website? Well, consider this
phrase: "We offer a 10% discount on all our
products until Mother's Day". While these words mean a
lot to your visitors, they unfortunately won't mean much to a search
engine or shopping search engine. Language is extremely complex and
it will take time even for Google to elevate search to such levels
of sophistication. And that's just one language, English.


So for now, to communicate your product information to shopping search
engines you typically need to provide a feed (a machine-readable description
of your products), and re-submit that feed to each engine each time
the information changes. And to make matters worse, none of these
feeds have the same format, so you also have to learn each format.

Another Approach


ROR suggests a better approach. Since search engines already come
to your site to read text information about your products, it makes
sense to also read additional information like prices, image URLs,
discounts, etc. This way, you only change the information once, in
your ROR file, and that's it. Product information is just one example
but it illustrates this issue rather well.


ROR information can also be displayed on your website in a generic fashion
so visitors can quickly and easily find information, without the need
to re-learn or remember the structure and navigation of each website
they visit. For that purpose, ROR provides an Info
Button. The button reads the information directly from
your ROR file.




ROR simply makes a lot of sense! It's powerful, easy, and very flexible.
Not surprisingly, many of the search engines AddMe contacted so far
have already shown interest in reading ROR files.



ROR your Website, Spread the Word

Get your ROR file or button at http://www.rorweb.com,
it only takes a few minutes for a basic file. You can always add more information later

Help search engines get smarter, ROR
your website! Help spread the word by adding this
article on your site, or a link to it:

Happy RORing,

About the Author
Dom Vonarburg Founder, Add Me, Inc. http://www.addme.com

1) The Tools for optimizing your site for the search engines : Don't even think of doing your own search engine positioning unless you have these software programs with you.

2) Choosing the correct keywords for your site : Tells you how you can choose the keywords for which you should optimize your site for the search engines.

3) The importance of having your own domain name : Tells you why you need to have your own domain name in order to get a high ranking in the search engines.

4) Creating Keyword Rich Pages : Tells you how you can create pages which are designed to rank highly in all the search engines.

5) Creating a robots.txt file : How you can create a robots.txt file in order to prevent your site from being penalized for spamming by the search engines.

6) Software to help you create a robots.txt file : Describes a software which will automate the task of creating a robots.txt file.

7) Improving the Link Popularity of your site : Link popularity is becoming an increasingly important factor in search engine placement. Find out the methods you can use to improve the link popularity of your site, and know which methods you should not use. 

8) Submitting your site to the Open Directory : Discover how you should submit your site to the Open Directory in order to get a high ranking in many of the major search engines.

9) Becoming an Open Directory Project Editor : Can't get your site listed in the Open Directory, no matter how hard you try? Find out how you can become an editor of the Open Directory and get your site an optimum listing in it. Here's what one of the subscribers of our newsletter had to say about this article:

10) Frames and Search Engines : Find out how to get good rankings in the search engines if your site uses frames.

11) Page Cloaking - To Cloak or Not to Cloak : Find out what is page cloaking, how it is implemented, and whether or not you should actually use page cloaking.

12) Top 10 Search Engine Positioning Mistakes : The top mistakes that people make when they try to optimize their sites for the search engines. Avoid these mistakes to save yourself a lot of anguish and frustration in the long-run.

13) Glossary : Contains an explanation of commonly used terms in the world of search engine positioning

14) Improving Your Website Rankings : Only one site out of 100 gets substantial targeted traffic . . . and these successful sites are the ones that understand the importance of proper search engine optimization and search engine placement.

15) 5 Steps To Increase Your Google Page Rank : Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

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| How to determine the link popularity of a web page | Worldwide, Countrywide, Global & Local Major Search Engines | Learn How to Optimize Page to Get Top Rankings in Search Engines | How to Design Good Looking Website | Effective Web Site Promotion - Is An Art Learn How To Promote your Website | Affiliate Revenue Information How To Earn From your Website

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